Welcome to Red Lead

Thoughtfully crafted designs that reflect your story and values, uniquely tailored to fit your brand.

WHAT WE DO

Design services that grow your brand’s presence and support your goals.

WE SPECIALIZE IN

01

Building brand identities that express who you are.

02

Designing visuals that inspire trust and set you apart.

03

Turning complex ideas into clear visuals that connect.

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services

From logos and websites to brochures, flyers, and social media graphics, every design reflects your story and style.

BRAND IDENTITY & ART DIRECTION:

Strategy and design that give your brand a strong voice.

GRAPHIC DESIGN:

Print and digital collateral to support and promote your work.

WEB DESIGN:

User-friendly WordPress sites built for clarity and easy management.

PRINTED & DIGITAL MATERIALS:

From first concept to final production, in print and online.

PHILOSOPHY

Communication, trust, and collaboration are at the heart of every project.

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COLLABORATION

Partnership and teamwork make
stronger design.

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CONNECTION

Listening and sharing create genuine relationships.

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CHOICE

Options aligned with your needs,
budget and brand.

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QUALITY

Design that’s affordable without
cutting corners.

ABOUT

A freelance studio dedicated to building brands and creating impactful design solutions.

Hello!, I’m Brenda Johannessen, the creative mind behind Red Lead Design. I studied Graphic Design at OCAD University and completed a Postgraduate Certificate in Web Design at Sheridan College. Since then, I’ve worked with small businesses and nonprofits to create brands that are clear, cohesive, and easy to manage.

Between and alongside university, I served with the Navy Reserve, an experience that taught me discipline, adaptability, and teamwork. The name Red Lead comes from sailor slang: in the galley it meant stewed tomatoes, and on deck it meant the red anti-rust paint (think San Francisco Bridge). Both remind me that creativity and practicality often go hand in hand, a lesson I carry into design.

The studio’s identity also carries an icon I call the Sail. It nods to my Navy past while standing for movement, adaptability, and clarity. These values guide my work on every project.

LET’S TALK ABOUT

BROWSE

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