Thoughtful design that helps communicate your story
IDENTITY DESIGN EDITORIAL DESIGN WORDPRESS WEBSITES
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Design that helps people and organizations communicate clearly and build a strong brand presence.
01
Building brand identities that reflect your values and personality.
02
Designing professional visuals that support clarity, credibility, and trust.
03
Translating complex ideas into clear, engaging, well-structured visuals.
These selected projects were developed as solutions to specific briefs, guided by clear thinking and resolved through strong visual systems.
The focus is on organizing content, shaping structure, and building systems that support communication, resulting in designs that are considered and suited to their audience. Each project is developed as a flexible framework, designed to remain clear, consistent, and adaptable as it grows.
services
Brand identities, WordPress websites, and supporting designs, built to strengthen your presence across print and digital media.
Developing clear brand direction and identity systems that build recognition and consistency.
Designing print and digital pieces that support your communication across day-to-day touchpoints.
Building user-friendly WordPress websites that are clear, flexible, and easy to manage.
Guiding projects from concept to production, ensuring consistency across print and digital formats.
COLLABORATION
Working together and sharing ideas lead to stronger
design results.
CONNECTION
Clear communication keeps
the work aligned and
avoids guesswork.
CHOICE
Design options that align with your needs, your budget,
and your brand.
QUALITY
Affordable design should never mean compromising
on quality.
ABOUT
A freelance studio focused on Brand Identity, Editorial Design, and WordPress Websites.
Hello, I’m Brenda Johannessen, the designer behind Red Lead Design. I studied Graphic Design at OCAD University and completed a Postgraduate Certificate in Web Design at Sheridan College. I work with small businesses and nonprofits to build clear brand identities, structured visual systems, and WordPress websites that are easy to manage.
Alongside school, I served with the Navy Reserve, which shaped my approach: disciplined, organized, and collaborative. The name Red Lead comes from sailor slang, and it’s a reminder that good design needs both creativity and structure, design that looks good, works well, and holds up over time.
Clients
Some of the clients and organizations Red Lead has worked with.
