4 Corners Collective.

Identity & Branding.

The 4 Corners logo was designed for a unique, all-women art collective, whose members hail from different parts of the world, symbolizing the diversity and inclusiveness of the group. To capture the essence of these four remarkable women, four distinct colours were selected. Each color embodies a different aspect of the collective’s spirit: energy, fun, brightness, and positivity.

The design features transparent overlapping segments, which not only create secondary colours but also visually represent the synergy and interconnectedness among the members. These overlapping elements signify the collaborative efforts and the shared vision that are fundamental to the collective’s mission.

Given the complexity and range of colours in the logo, it is intended for printing in CMYK. This approach is not only practical for ensuring accurate color reproduction but also cost-effective. The logo’s versatility allows for a wide range of applications suitable for various media and collateral, ensuring that the branding remains adaptable and economically viable while supporting future growth and new initiatives.