Bergère Millinery Atelier.

Identity & Branding Concept.

I developed a concept logo to represent a feminine brand for a Millinery Atelier. This project involved creating the logo, brand elements, and the overall visual personality to reflect a fun yet sophisticated and elegant style. The target audience was women aged 18 to 35 from middle to upper-middle-class backgrounds. I used soft, warm colours and watercolour swatches to support and complement the brand’s logo, defining its identity. The watercolour elements provide versatility, allowing them to be used as standalone designs or integrated into various patterns, giving the brand a great deal of creative flexibility. The result is an ultra-feminine brand identity that embodies sophistication while retaining a playful touch, perfect for a Millinery Atelier seeking to appeal to a young and stylish demographic.