Farhan Dhalla Identity.

Logo for Personal Trainer.

The goal was to design a logo for Personal Trainer Farhan Dhalla that embodied a clean, modern aesthetic while reflecting Farhan’s holistic physiotherapy training method. Beyond creating the logo, I also established Farhan Dhalla’s brand color system, typography, and logo usage, compiled into a comprehensive brand guidelines document.

The concept for the logo icon is based on the three core values of Farhan Dhalla’s unique training approach: Connect, Move, and Meditate. The design process started with a heart shape, symbolizing “Connect” and self-love. By flipping and separating the heart, I created a stylized representation of meditating hands, indicating “Meditate.” When these elements were superimposed, they formed arrowheads pointing left and right, representing “Move.” All three icons were merged and encased in a circle to represent wholeness, encapsulating Farhan Dhalla’s holistic training philosophy.

The result was a logo that communicated Farhan Dhalla’s distinctive approach to personal training, combining simplicity with symbolic depth. The comprehensive brand guidelines ensured consistent usage across all platforms, reinforcing Farhan Dhalla’s unique brand identity.