Torre del Lago Municipality.

Identity & Branding Concept.

This concept project was inspired by research for a client. The focus is on Spanish municipalities with names derived from medieval towers, aiming to update and modernize their traditional coat of arms with a cleaner, more contemporary design.

The objective is to create a simpler and more abstracted version of the coat of arms that retains the historical essence while making it adaptable to various mediums like signage and embroidery. By abstracting the design, the updated coat of arms becomes more versatile and easier to reproduce across different platforms.

The new logo was designed in Adobe Illustrator, using clean lines and minimalistic shapes to maintain a clear visual identity. This approach preserves the connection to the municipalities’ heritage while offering a refreshed look that can be easily integrated into modern applications and marketing materials.